SPEAKERINNEN PORTAL -
The aim of speakerinnen.org is to increase the visibility of women in the field of public speaking. With the help of this portal, it will be easier for event organizers to find female experts to speak at their events.
Having built their initial website without a designer, Speakerinnen reached out to seek new appearance and experience for the users, both on the conference organizer's end as well as the speakers.
I interviewed the stakeholders about heir frustrations and extracted data to show users' engagement in the platform.
The findings revealed a clear picture: The experience is poor, users get lost and drop out from their flows quickly.
"We know as a fact that many users complete their task in finding a speaker, but the feedback we receive is that the interface is not at all supportive. Without a filtering system, it is almost impossible for them to make their choice efficiently"
"The display of a random profile may suggest speakers without cultural diversity. For example, if you look ay the screen now - all speakers are white. This is far from what we want to suggest, we need to figure out how to do it."
When designing for Speakerinnen, there are two user groups to consider:
1. The professional speakers and their journey which begins in subscribing to the site and eventually setting up their profile
2. Event/conference organizers, which are the people who are looking for these speakers.
We decided to focus on the latter, and first of all establish the portal as a tool where one can find speakers easily. Having a lot of data on the database to work with, I could confidently begin to work with assumptions.
Mapping the touch points of each user group
Personas, based on Speakerinnen's database
- How might we help Gabi find professional, reliable, high-quality women speakers to speak at the panels she is organizing? How can she be sure of their quality?
- How might we help Hans invite female speakers to his events, when he is under time pressure and can not afford the time to seek them?
Before diving into the user journey, the home page could be easily treated: the current way the information was organized was the first step of a frustrating journey. The two different users that land on the same home page are not being led, but being sent to a journey of trial and error, in the hope they will land in the correct place. Using a simple card sorting exercise we changed the grouping of the items:
A new approach to the home page
A new user will now choose between a speaker flow or an event organizer flow.
Categories are displayed on the home page, in a way that the user can see their popularity. This feature brings in color, but also the feeling of a live and updated website.
Filtering system MVP
This system allows the user to choose multiple tags within multiple categories, with in the same filtering session. This way, the user can be very specific regarding what speaker to choose, one that has, for example, knowledge about both climate change and law.
The user gets an overview of available speakers tagged by the different categories chosen on the screen before.
Clicking on each one of them leads to a profile page with detailed information and a contact option.
After performing a usability test with 4 users, I found many problems in this design: The tags which contain subcategories are overwhelming and are probably useless without a search filter, which we only planned to engage later on. Some functionality we thought would be useful, like the categories displayed at the home page when scrolling down, appears to be unclear and misleading.
Before we go on to the second user group there will be at least 2-3 iterations until the user testing finds success.