Sisters give a hand -

User research project

Concept

'Sisters Give a Hand' is a research project for an app concept - a platform allowing women of all ages who live in the same area to reach out to one another and give and receive assistance in everyday tasks. 

I conceptualised this product when I began my first steps in UX and was trying to figure out what can we do as a network of women to be there for one another when imigrating alone to a foreign city. How might we use our skills and know-hows to assist one another?

The target audience for this app is women who are most likely immigrants to a new city, and/or are new to the city and therefore lack available help. The edge case I went for was an individual which has no social connections or financial means, and is just starting a new life in an unfamiliar place.

The concept suggests 2 user groups:

1. The "sister" - a casual user who belongs to the target audience mentioned above

2. The "professional sister" to this user group belongs to women who will offer professional services to the first user group, with fixed prices that will be published on the app.

 

The showcase displayed here is of the first user group, the sister, a woman, who can use and give help, but not on a professional level.

Finding out who our users are

I interviewed six women ages 34-64 and got a clear understanding of their frustrations. I was interested to know what do they actually do in a real scenario, and what would be an ideal solution from their point of view. I found that most of them use the same one friend over and over again, and feel uncomfortable about it.

sometimes they would post they need assistance on Facebook, but it involved some embarrassment. 

Ideally, they I concluded, calling for free, available help would be just like calling an Uber:

"I always feel like I am asking too many favors from my friends, especially since moved here. When ou are new in town, you are lucky if you even have one person to ask a favor from"

"I was the happiest person on earth when I found out I got the flat, but with my two buddies out of town I had no idea how as I going to do this!"

"It was the creepiest locksmith ever. It was 2 AM, I was terrified. But what were my option? I didn't know a living soul in Berlin"

"In the first year I moved here I was lucky to have a car. I often thought it could be a great use to others who don't, but where would i find these people? FB is too much to deal with"

Competative analysis - where do you turn to now?

Personas and empathy map

"How might we..." questions and problem framing

 

  • How might we connect two people who, with their combined skills, can be useful to one another?

  • How might we encourage complete strangers to help each other out?

Ayala  needs a way to get free help in moving her flat because her two close friends are out of town and she can't pay for it or do it alone.

By using a social app for women, giving and receiving assistance to and from each can be easily done and can create a safe space where one could ask for help without the fear of being subjected to danger or harassment.

Closing the research phase with a feature dreamlist

Having started this research with hope to create an actual product, a tool to improve women's lives, I felt free to inquire these users about what an ideal app would contain.

I was happy to see that most of the features repeated themselves by almost all the interviewees:

  • Intuitive and quick registration

  • One time login 

  • Automatic place tracker

  • One screen away from posting 

  • Push notifications - everything must be live - here and now

  • Need to know this user is verified by the app (not a creep)

  • Calendar sync

  • Animated high five when the task is completed

  • Outside app events / collaborations / meetups > pedestal to a bigger community

  • Sponsor events that collide with brand's values

Next steps

Based on the data I gathered from the users, I would first sketch a user journey map, highlighting all the touch points the user has with the app in a real scenario, including a correspondent user (user b).

Based on these touch points I will create several low fidelity wireframes to explore different behaviours in the app, and will do a round of testing to see which version works best.

Picking one or two best versions I would upgrade the sketches to a clickable prototype, and iterate upon it until an MVP is created.

© 2020 by Salit Krac