NEW BORN BEAST
Noa May's debut album followed a series of 3 single tracks which were released to the radio and social media one at a time.
Most of the songs in this album are political so we decided to develop a graphic character that re-appears in various situations which involve danger of some kind.
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Combining these childish figures with threatening content resulted in a challenging and thought provoking image
Single tracks that were released prior to the album
After the album launch we moved from graphic illustration to photography, and alongside this, the official logo
When the album came out, and the single tracks were released the artist had gained a certain acclaim so we decided to portray her on the album covers as a mysterious and extraordinary presence.