THE SOCIETY FOR PRESERVATION OF ISRAEL HERITAGE SITES -
100 YEARS OF NEGEV
In honor of 100 years since Israel's driest desert was transformed into a more accommodating landscape the Society for the Preservation of Israel Heritage Sites commissioned a logo and the visual language design for their event.
Read more about the project
The target audience was mainly families with children, and week-long program offered a variety of educational activities exploring the industrial and social history of the Negev. The visuals were designed to be friendly and appealing to both children and adults.
The natural colour palette of the landscape was key to the event's overall design
Final stages of the logo
A GRAPHIC MURAL
The project required a "graphic mural" to echo the design on a large surface. The mural portrays early efforts to irrigate the desert, and symbols such as water towers, pipelines and wells comprised the motifs for all the campaign events and materials.
Children's learning book, selected spreads