EXHIBITION CATALOGUE

GOETHE INSTITUTE

Deutsch für Anfanger - German for Beginners, was displayed simultaneously in several global locations. 3D sculptures of human-scale capital letters, link to words and their German cultural meaning. The catalogue design sought to deliver a context and a learning experience and an attention to the graphic qualities of the font and its spatial positioning.
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Read more about the project

The letters and their matching words are presented in the exhibition space, some containing interactive elements for the visitors to engage with, such as screens, games and videos.

Exhibition space: The letter X: X for U (a german phrase);

The letter U: Umweltschütz (invironment protection)

The Letter R: Religion

BRIEF SUMMARY

During the designing process of this exhibition's catalogue, we were less interested in focusing on the physical aspect of the exhibition and more curious to experiment with re-presenting the letters in a printed medium, so that they can reserve their function, as well be seen in a new light, which is only possible in print.

Working with only a few pictures presented a real challenge, as they did not always capture the letters in an identical angle.

After a few trials it was clear that the idea might have a strong concept, but the final result does not match the clean and coherent language both I and my colleagues at Goethe wished to deliver. But from this experiment, a new idea was born, along with the opportunity of taking care of the small letters in this exhibition.

Sticking to the original color of the letter, I created the whole alphabet in in this style.

Having a bilingual catalogue (German & Hebrew) was the perfect opportunity to display both cases of letters in both pages facing one another.