Design responsibilities
  • Research
  • UI 
  • Usability tests
  • Mockups
  • Wireframes



Datalift 360 allows app marketers to programmatically access and control mobile supply sources through a single platform, including RTB exchanges, social channels, direct publishers and all types of networks.

The software was built a few years ago as an online spreadsheet with minimum functionality. It was meant for the internal use of a small group of users and slowly grew to be the front stage product of Applift. 

The team I joined had the challenge of both enhancing existing features according to user feedback, as well as designing new features in order to improve their workflow.

Dealing with questionable design legacy, we repeatedly found out that the interface is not only not helping, but rather confusing them and slowing them down:

"The size of the chips makes me mistake it for a button, and after a long day looking at charts I have difficulty seeing which amount belongs to which axis. I need the axis labels to be constantly visible" 

Feature enhancement: redesign the dashboard based on user feedback:

Gathering the feedback of several heavy users, we decided to prioritize the UI elements which were misleading and causing confusion. We reduced the size of the chips and gained more space. We designed the chart to expand when more than 3 metrics are selected, which solved another problem on the way - the labels on the left side remained visible.

Highlighting the axis with a thicker line of black made them more visible, and we made sure to constrain the dialogue that appears on overstate to a permanent size and location of appearance.

We added a download icon which was a first in more icons to come in the future.

Feature design: dynamic audences

Dynamic audiences consider every event on the database available for the user; certain operators will appear depending on the event type.

My task on this project was to figure out a way to allow the user to choose specific audiences with predetermined limitations.

Introducing campaign managers' most favorite feature:

Having this design, the user can shape their targeted audience easily, choosing between and/or,

and adding multiple events to the targeting chain.

In the next step, events could be included or excluded.

Feature enhancement: preforming bulk actions in the creative library

A campaign manager can access the creatives' data from various places in the app, yet the main library which contains all creative was not offering quick access to bulk actions.

The design had to tackle the results of parallel events, such as campaigns that interfere with one another, alert the user about multiple scheduling and so on. 

based on numerous user interviews, we gathered the most important changes to be made: Actions button has been moved to the LHS so it is clear it con trolls the checked boxes, and bulk edit is added to the action menu. 

We added a checkbox list is on the left hand side, enabling multiple selections of creatives

Feature design: App object

App object is generated on an Enterprise permission level. It helps to set goals for the whole App and track metrics on App level and thus simplifies the process of creating Line Items/Campaigns. It helps to reduce a campaign creation time, which is the main reason for why this feature was prioritised. 

App Object generating process: 

When entering the App name, the rest of the text fields would be auto-populated.

If a picture is not immediately available,

a loader graphic will show up.

There may be a different app object for android or for ios, for the same object.

The user may add as many objects s\he needs.

There may be a different app object for android or for ios, for the same object.

The user may add as many object as s\he needs.